Monday, October 14, 2013

Breaking Bad: Felina's High Ratings and Social Media Explosion


Breaking Bad notched its highest rating ever with its series finale, “Felina.” 10.3 million viewers tuned in to watch the riveting series end. It scored a Nielsen rating of 5.2. For comparison, the season four finale, “Face Off,” generated only a 2 rating. That alone is astounding improvement. In terms of total viewers, Entertainment Weekly notes that Breaking Bad grew 442% from the end of season 4. In terms of cable records, it ranked third to HBO’s The Sopranos (11.9 million) and Sex & the City (10.6 million).  In this era of countless channels and television options, Breaking Bad’s ratings were quite impressive.
The finale also generated enormous buzz on social media. On the night of the finale, there were 1.24 million Breaking Bad tweets, according to Media Life Magazine, at a rate of 22,273 tweets per minute starting at the show’s 9 p.m. EST airing. The numbers, however, fell short of the record set by this year’s season finale of “Pretty Little Liars.” Breaking Bad “keywords” like Walt, Jesse, and meth were mentioned 200,000, 125,000, and 85,000 times respectively. This infographic compares the Breaking Bad finale with other popular finales (tweets only calculated during air time). It virtually blew them all away.

On Facebook, the photo below received more than 57,000 likes and 13,200 shares.


AMC also made a “farewell” video for the shows fans on YouTube:

A bevy of stars tweeted during the finale, expressing almost nothing but love and devotion for the show. Many, like myself, were sad to see the show go. The tweets ranged from hilarious to heartfelt, but each showed an admiration for the show. Here are some of the tweets:







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